Warner Brothers is expanding the company's DVD trade-in program that allows consumers to trade in standard definition movies and pay $10 to upgrade to the Blu-ray version of the same movie.
Announced in November, Warner's DVD2Blu program made things easier for folks looking to upgrade their existing DVD library to Blu-ray by offering them cheap rates for movies they already own. When it first began, the program had just 55 titles, but this week, Warner is expanding the approved list of movies to 85. It's still not huge, but hey, an extra 30 movies is an extra 30 movies, right?
Aside from the small bump in titles, WB is also lowering the cost of some upgrades. When the program started late last year, titles cost between $8 and $10 (along with the original copy of the movie). Now, the prices listed go as low as $5 (plus original copy) and the most expensive is $7.
In case you're wondering, the disks and packaging sent to WB are processed and used for future packaging.
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