The current harvest of students suppose standalone social media and digital agencies will be ahttp://tcrn.ch/16bMexg thing of the past within a decade as integrated with other agencies or become full service providers according to new survey outlines.
The next generation mind set was polled form 2000 marketing students rang of aged 20 to 25 in the UK, France, Spain and Belgium on five different themes, including digital and the next generation in regard of the future of marcoms, career, ethics and inspiration.
Around 90 percent of respondents did not think of social media as a separate discipline marketers will considered in future. And 85% thought that would lead to the end of standalone agencies over the next ten years.
Same big proportion, 90%, decided or strongly agreed that in ten years of time the agency they work for full service where practitioners would be comfortable creating strategies in advertising, direct, social, and digital and PR simultaneously.
A greater part of community saw a prospect focused on content marketing and PR thinking fully 81% believed that content marketing would be vital part of their job in ten years, and 70% expected that PR thinking would dominate how agencies responded to briefs.
But again it did not mean the end of television, as 68% disagreed or strongly disagreed that TV advertising would be irrelevant at all.
Fascinatingly, this generation of students did not regard themselves as digital community with 70% believing the next generation, ten years younger than them, will be the true masters of digital media.
Prospect employers might also make a note that and 86% said the agency they want to work for the creation of social good as about creating profit for brands.
The next generation mind set was polled form 2000 marketing students rang of aged 20 to 25 in the UK, France, Spain and Belgium on five different themes, including digital and the next generation in regard of the future of marcoms, career, ethics and inspiration.
Around 90 percent of respondents did not think of social media as a separate discipline marketers will considered in future. And 85% thought that would lead to the end of standalone agencies over the next ten years.
Same big proportion, 90%, decided or strongly agreed that in ten years of time the agency they work for full service where practitioners would be comfortable creating strategies in advertising, direct, social, and digital and PR simultaneously.
A greater part of community saw a prospect focused on content marketing and PR thinking fully 81% believed that content marketing would be vital part of their job in ten years, and 70% expected that PR thinking would dominate how agencies responded to briefs.
But again it did not mean the end of television, as 68% disagreed or strongly disagreed that TV advertising would be irrelevant at all.
Fascinatingly, this generation of students did not regard themselves as digital community with 70% believing the next generation, ten years younger than them, will be the true masters of digital media.
Prospect employers might also make a note that and 86% said the agency they want to work for the creation of social good as about creating profit for brands.
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