Acer Revamps its Channel Business in Pakistan

Acer’s Amin Mortazavi and Ali Nemati committed to deliver increased profitability to Pakistani channel.

Considering the market potential, Acer is revamping its channel business in Pakistan to deliver more sustainable and profitable growth to its partners.

In a channel partner meet held today, Acer executives highlighted the crucial role its partners play in making Acer’s empowering technology and products available to valued customers across the country. In Pakistan Acer is a major player for notebooks and desktops.

Acer executives updated channel partners and distributors from across the country. New products and Acer’s 2013 channel strategy remained the key subjects during today’s meet-up. Acer’s channel partners applauded the new channel partner schemes and loyalty programme.

“Pakistan’s IT market is growing at a significant pace and empowering our channel partners in the county and facilitating their growth is instrumental for Acer’s continued success.

Acer commits to a significant increase in the level of support we provide to our partners to facilitate a dynamic business model that encourages them to be pro-active.

Working together, we can capture an even more significant share of this growing, hugely exciting IT market,” commented Amin Mortazavi, Acer Vice President, Middle East and Africa.

Acer’s partners and distributors look forward to increased support from the global firm, particularly in terms of customized training, certification, and sales lead generation.

“Our partners will be able to see immediate benefits as we focus on making the channelmore profitable. The Pakistani IT market is constantly evolving and is of significant importance to Acer. We have made great progress in the last few years, and empowering our channel is instrumental for our continued success,” added Ali Nemati, General Manager, Acer Middle East.