VimpelCom, Nokia and Microsoft Corporation have signed a deal which will enhance digital entertainment experience for VimpelCom customers across its markets. VimpelCom customers will be able to easily find, try and download apps or digital content available on the Windows Phone store and the price amount will be conveniently deducted from their prepaid credit or will come in their postpaid bill. There have been trials of services to provide such features by integrating it with payment options like credit card and utility payments with a single bill provided by the operator.
Windows Phone has not yet been able to gain much popularity like Android or iOS as it is still in its initial phases of maturity despite the agreements between Nokia and Microsoft to pledge their future together in the smartphone industry. Windows Phone has only 125,000 apps in its app store for 191 countries however, the operating system is beginning to gain attention within developers, with most popular applications now being created, or adapted, for Windows Phone.
VimpelCom will create its own ‘VimpelCom Shelf’ that will bring tailored content to Windows Phone smartphones using VimpelCom customers around the globe thus providing them with the most convenient way to access and pay for apps. In many of the markets in which VimpelCom is operating, the telecom giant will be the first to introduce the service.
