Oracle Unveils SPARC Servers with the World’s Fastest Microprocessor

Oracle announced a complete refresh of their midrange and high-end SPARC server lines with new SPARC T5 and M5 servers running Oracle Solaris.

Oracle’s new SPARC T5 midrange servers are based on the SPARC T5, the fastest microprocessor.

Businesses today need the computing power to exploit Big Data to maximum advantage, to use analytics to discover growth and opportunities, and turn social streams into market intelligence. Traditional systems simply don’t have the horsepower to handle those demanding tasks.

Oracle’s new SPARC T5 servers have set 17 world records and are the world’s best platforms for enterprise computing at any scale, delivering the best value for database and enterprise applications.

Oracle’s SPARC T5-8 is the fastest single server for Oracle Database(2).

Oracle’s SPARC T5-8 is also the fastest single server for Oracle Middleware with a 12x cost performance advantage over the IBM Power 780(3).

Oracle’s SPARC T5-8 server has a 2.5x price performance advantage over the IBM P780 3-node cluster, when including hardware and software costs(4).

Oracle’s SPARC T5-8 server has a 7x price advantage over a similar IBM Power 780 configuration for database on a server-to-server basis(5).

New Servers Build on SPARC T4 Momentum and Expand Oracle’s SPARC Family

Oracle’s SPARC T5 and M5 servers join its entry-level SPARC T4 servers to complete Oracle’s new SPARC family, spanning entry-level, midrange and high-end.

Oracle’s SPARC M5-32 high end server delivers a 2.5x cost advantage over a comparable IBM system(6) with massive I/O and memory capacity for large, complex workloads and application consolidation.

The new SPARC M5-32 server is up to 10x faster than previous generations and offers superior hardware domaining and RAS capabilities.

The new servers expand Oracle’s SPARC portfolio and enable near linear scalability from 1 to 32 sockets, with one common core, one operating system, and one common set of systems management and virtualization tools, making them ideal platforms for building clouds. The servers also easily address multiple application requirements and quickly meet demanding service level agreements.   

The new SPARC servers and Oracle Solaris deliver mainframe-class reliability, availability and serviceability (RAS), with the Oracle Solaris Guarantee Program for binary and source compatibility to ensure the highest levels of enterprise application availability and backwards compatibility to run a broad range of new and existing enterprise applications.

Additionally, Oracle’s new SPARC T5 and M5-32 servers include zero-overhead virtualization via Oracle VM Server for SPARC and unified systems management via Oracle Enterprise Manager Ops Center 12c at virtually no extra cost with Oracle Premier Support services. Now all SPARC servers have the same virtualization capabilities, greatly simplifying resource management across both SPARC T5 and SPARC M5-32 servers. 

New Oracle Optimized Solutions: Real-world Tested, Customer Proven Architectures Optimized to Run Oracle Software

Oracle also announced two new Oracle Optimized Solutions that exploit the performance, reliability and value of SPARC T5 servers, Oracle storage, Oracle Database and Oracle Middleware. These new solutions help maximize application performance and availability while lowering acquisition cost and operating expenses:

Oracle Optimized Solution for Oracle Database: Best value for Oracle Database. For example, upgrade and modernize existing IBM Power 570 infrastructure and enable potential savings of $4.8 million(7).

Oracle Optimized Solution for WebLogic Server: Rapidly deploy cost-effective, secure, high-performance, mission-critical application environments with 3.4x more transactions per hour than a similar IBM Power 780 system(8).

Terrorist State Label: How Pakistan Can Use Digital Marketing to Improve its Image?

The day Pakistan decided to become an ally of America’s War on Terror, it became a prime target of terrorism itself. Since 2001, Pakistan was targeted by hundreds of terrorist attacks causing more than 40,000 civilian and security personals losing their lives.

Instead of recognizing Pakistan’s sacrifices in this war, now it’s known as Terrorist State in the world. We can’t be relaxed telling ourselves that this is not true and that it is just a propaganda against Pakistan. Lie or truth doesn’t matter in this world anymore; people buy what big Media houses sell — and this is what exactly is happening here.

Pakistan is an exporter of terrorism: this is a truth of today, largely known in the western world.

Clearly this is a major failure of our foreign policy but what is gone is gone, now we have to rethink and redesign our policies to improve the image of Pakistan in the outer world.

A short-term result driven policy should be to change the general perception about Pakistan in west. A foreign relations analyst can explain this in a much better way but in my opinion, as a marketer, the primary goal should be to reach out each and every individual living in these influential countries and show them the real face of Pakistan.

The peace loving people, foreign tourists’ accounts, talented students, and energetic youth. I will bring them all to YouTube to watch positive documentaries about Pakistan, directing them to web pages to learn sacrifices, losses and contribution in this so called War on Terror.

How Do We Do It?

How would you do it on state level? You’ll probably task your embassies to build a very effective PR campaign, reach Newspapers and Magazines like New York Times, Wall Street Journal, and Times etc. You may want to run Ads on CNN, BBC and other major global TV channels.

This is a fine approach but what if Newspapers and TV channels refuse to run your message?

I believe traditional media won’t work in this case as they have their own interests and won’t be able to deliver our message to desired extent and even if they agree to run our PR campaigns, a country like Pakistan won’t be able to sustain because of huge budget required for such campaigns.

Here Comes Digital Marketing:

When you type “Pakistan is” in Google search, its instant feature shows relevant suggestions based on the searches of other people from around the globe.

When you type “Terrorist Groups”, there is a Pakistan in suggestion as well.

Google Keyword Tool tells us that there are approximately 50,000 people searching for a keyword “Terrorist Groups”.

Consequently, these search results — with plenty of negative stuff on Pakistan — are clicked and read by millions of internet users across the globe. And interestingly, we are letting this happen without a counter policy to defend our name.

Search Engine Optimization

Have a look at following search results:

First thing that we can do is to bring some sites — with our own driven content and positive things about Pakistan — up on top in Google search results pages.

This is very much do-able and technique used to bring your own site up in search engines is called Search Engine Optimization (SEO). With the help of SEO, we can bring our own websites with positive image about Pakistan whenever anyone in this world searches for such keywords.

Contextual ADs

If you are regular internet user then you might have noticed third-party ads running on the websites you frequently visit and you may have noticed that  ads are relevant to the subject of the visiting website.

These are contextual ads — a way of displaying advertisements based on the content displayed to the user.

Using such contextual techniques we can target those websites where negative news about Pakistan appears. To do this, we’ll take help from Google once again — a major player in contextual advertising.

We can design ADs, specifically tailored for such website with negative content about Pakistan. If executed well, we can show our ad to those people who are reading anything related to Pakistan.

For example; image shown below shows an article written by Salman Rushdie.

We may not stop him to write anti-Pakistan articles and can’t force this website to stop publishing such articles but what we can do is simply run a positive ad on this website with strong message and intriguing the reader that Pakistan is not terrorist state and you should learn more about it by clicking this ad.

That ad should lead the visitor to well documented website where fact and figures with proves tell him the whole new story about Pakistan. The Ad spot you can see above the article with a text “Dare the World”.

Similarly, on the website below…

We can create communities on Social Media sites like Facebook and engage western citizen in healthy discussion about Pakistan’s role in War on Terror. Facebook ads can help us reach every single individual living in USA and other countries.

CNN reported a recent blast in Pakistan at the link below…

http://edition.cnn.com/2013/03/12/world/asia/pakistan-violence

I am not showing here the original news story but what happens after such news reporting is important to learn for Pakistanis.

Just below the story you can see “Sponsored Links”. We can target them to show our message.

On a related note, just read the first comment posted by “Justin Murray”. Instead of being sorry for such sad news, he is making fun of Pakistanis and interestingly got 31 “Votes-Up” for his comment while a Pakistani who spoke in favor of Pakistan got 10 “Votes-Down” for his comment.

This tells us whole story about what is happening online and what people think about Pakistan. A lot of negative stuff floating on internet about Pakistan, call it conspiracy theories, propaganda or whatever you want to say but I have just one question; whatever it is, don’t we need a counter strategy?

This strategy requires state-level support or someone who loves Pakistan more than his money to support a team of Digital Marketers to successfully implement and run it. We can’t stop them to write negative but we can decrease its impact to significant level.

Imagine, all internet surfing US citizens viewing ads about Pakistan on regular basis all the time they search Google, visit particular websites, use Facebook, Go to YouTube etc. After some time these ads will start hitting their minds and they’ll definitely try to learn more.

Political Leadership, Army and ISI should think about it. You are spending billions to stop the enemy entering our border lines but did you know they have already crossed our eBoarder? Are you prepared for eWar? And do you have eSoliders? I wanted to write how our enemies penetrated into us using eStartegies and Social Media but I have already taken your lot of time so leaving it for now.