At one time not too long ago, Sony was the undoubted leader in the video game space. It hit the industry with a bang with the original PlayStation which lead the generation. Then the PlayStation 2 hit and became an even bigger hit. But the lead didn't hold when Sony unveiled the PlayStation 3 at $599.
It seems that being removed from first place has humbled Sony, which now knows that it is capable of fault. No longer is Sony as arrogant as it once was. Now, it believes that another consumer electronics company has taken the crown of arrogance.
According to CVG, Sony Computer Entertainment Australia's managing director Michael Ephraim said to the Brisbane Times, "I don't think we [Sony] are arrogant anymore. I think we can name a company that is a fruit that is in the news a lot about their arrogance. I think they have taken the mantle from us, if we were ever arrogant!"
"I don't think we were arrogant. We know there are a lot of challenges in this space, but we're very comfortable, especially with 3D across the entire Sony group. There's no company that can deliver that like we can," Ephraim continued.
"I don't think we were arrogant. We know there are a lot of challenges in this space, but we're very comfortable, especially with 3D across the entire Sony group. There's no company that can deliver that like we can," Ephraim continued.
In related news, Engadget reports that Sony CEO Sir Howard Stringer said during the Google I/O conference that the Android-based Xperia X10 smartphone was the best-selling handset in Japan, and that "when you beat Apple, you're dominating -- it's the new definition."
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