After being renowned for its hold on the virtual world, Google is now planning on opening retail shops in the US before the start of the holiday season which starts from November and lasts till mid-January. Though it seems pretty absurd for Google, which has almost everything it needs in the cloud, to open up retail chains, they do have products that need showcasing to the general public and are hardware in nature.
The main purpose of Google is not to actually sell the products but to let users experience them before they actually buy them off the net. These retail shops will be on-hands experience centers for the general public and will showcase Google’s hardware products. At the moment, Google has quite a few personal hardware tech items in its arsenal such as Chromebooks as well as smartphones and tablets under its Nexus range.
The real fun would be when the electronic search giant launches its much-awaited Google Glass. Reports suggest that the decision to open retail shops was finalized as the company was working on the project. Those who are not tech geeks and do not scour the web for hints of latest gadgets and its specs will need to see what they are actually buying. And with the kind of ultramodern features the Glass is offering, even the tech nerds will want to try it.
Google will also be giving a demonstration of its upcoming X-Phone, X-Tablet, driverless cars etc. at these stores.
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